Sportico Transactions: Moves and Mergers Roundup for May 29

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Nashville SC Hires Lucas Reid as VP of Corporate Partnerships Nashville SC announced it has hired Lucas Reid as its vice president of corporate partnerships. In his role, Reid will oversee NSC’s partnership strategy and lead the effort to grow the club’s portfolio of local and national partners. Reid has over 20 years of experience in the sports industry, most recently serving as chief revenue officer for Major League Rugby, where he led the league’s full commercial strategy and helped grow its domestic and international media partnerships, including with ESPN. PARTNERSHIPS Inter Miami Taps Marsh as Commercial Insurance Broker, Official Partner Inter Miami CF announced a new partnership with Marsh, naming it the club’s Commercial Insurance Broker and Official Partner. Marsh will deliver insurance brokerage services across Inter Miami CF’s operations, including the club’s new home, Nu Stadium, and the broader Miami Freedom Park development. A key pillar of the partnership will be in-stadium brand awareness, with Marsh gaining prominent visibility across Inter Miami CF’s matchday environment and media platforms. Major League Table Tennis Sets Partnership With Graton Resort & Casino Major League Table Tennis announced a new league-level partnership with Graton Resort & Casino following the 2025–26 season. The partnership will officially begin with the 2026–27 season, which gets underway this September. Graton Resort & Casino will become an Official League-Level Partner of MLTT and receive integrated brand exposure across the league’s national platform, including TV-visible signage at events and branding across national MLTT broadcasts and Table Tennis TV. Victory Live, Minor League Baseball Agree to Multiyear Partnership Victory Live, the ticketing technology and distribution company for live events, announced a multiyear partnership with Minor League Baseball (MiLB) and Diamond Baseball Holdings (DBH), an organization that owns and operates professional baseball teams across North America. Victory Live will “power a modernized ticket distribution strategy” across select DBH Clubs. Victory Live says its platform provides real-time visibility into ticket demand, pricing trends and distribution performance. Formula E Partners With Lenovo Formula E has announced Lenovo as its Official AR and Digital Content Provider for the remainder of the 2025-26 ABB FIA Formula E World Championship season. The partnership aims to leverage Lenovo’s AI and advanced computing technology to enhance live broadcast production, optimize onboard camera performance and create more immersive fan experiences through “AI-powered augmented reality and digital storytelling.” The collaboration will serve as a real-world testing ground for AI-driven innovation in live sports production and fan engagement at a global scale, according to the organizations. PRODUCTS New York Life Launches Docuseries Featuring USMNT Stars New York Life announced the launch of The Assist, a short-form docuseries that looks beyond performance on the field to the people who made it possible. The series features USMNT players Tyler Adams, Tim Ream and Matt Turner alongside the coaches, mentors and family members who believed in them early and helped shape their paths to the world stage. Leading up to and during the international tournament, The Assist will also be activated throughout a series of community events, clinics and other experiences. Suite Selection for Republic FC’s New Downtown Stadium Begins As construction crews advance infrastructure work, Republic FC announced it is launching “an elevated matchday experience,” marking a new era of premium offerings in Sacramento sports and entertainment hospitality. Republic FC’s new downtown home will feature two new suite types—12 field suites and 15 executive suites—adding to the venue set to open in 2028. Current members along with suite depositors will have the first opportunity to select a suite.